Absolutely! Conditional formatting is a powerful tool in Excel that allows you to highlight specific text entries based on various criteria. Here's how you can do it:

Method 1: Using "Text that Contains"

1. Select the cells: Choose the range of cells where you want to highlight text entries.
2. Go to Conditional Formatting: Navigate to the "Home" tab and click on "Conditional Formatting" in the Styles group.
3. Highlight Cells Rules: Hover your cursor over "Highlight Cells Rules" and select "Text that Contains" from the dropdown menu.
4. Define the text: In the "Format cells that contain text" box, type the specific text you want to highlight.
5. Choose formatting: Click on the formatting button next to the text box. Here, you can choose various formatting options like fill color, font color, bold, or italics to visually distinguish the highlighted cells.
6. Click OK: Once you've set the criteria and formatting, click "OK" to apply the conditional formatting rule.

Method 2: Using a formula

This method offers more flexibility for highlighting text based on specific conditions.

1. Select the cells: Similar to method 1, choose the cell range for highlighting.
2. Go to Conditional Formatting: Navigate to "Home" tab > "Conditional Formatting" and select "New Rule" from the dropdown menu.
3. Choose rule type: In the "New Formatting Rule" window, select "Use a formula to determine which cells to format."
4. Enter formula: In the "Format values where this formula is true" box, enter a formula using the SEARCH function. Here's an example:

- `=SEARCH("target text",A1)<>0` (Replace "target text" with the actual text you want to highlight. A1 represents the cell address where the formula is applied. Adjust the cell reference based on your selected range.)

- This formula uses the SEARCH function to find the "target text" within the cell content (A1 in this case). If the SEARCH function finds the text (resulting in a number greater than zero), the cell will be formatted.

5. Choose formatting: Click on the formatting button and define the desired highlighting style.
6. Click OK: Click "OK" to close both windows and apply the conditional formatting rule.

Using either method, you can effectively highlight specific text entries within your Excel sheet for easier identification and data analysis.